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In 2002, CFP, in conjunction with the City of Camden, designed and implemented the Welcome to Camden Vehicular Signage and Wayfinding Project. Supported by NJ Department of Transportation and Delaware River Port Authority, the purpose of the system was to make the first time visitor’s journey into Camden easy and enjoyable. Today, simple, bold and attractive vehicular directional signage shapes positive first impressions for those traveling into the city by car whether they are traveling to City Hall, Rutgers University, or Campbell's Field. In addition to serving the practical function of helping visitors find their destination, the vehicular signage system helps to highlight the number of key destinations located in downtown Camden and the system has helped to overcome the negative perceptions and fears many people carry about coming into the City of Camden.

CFDA is working with the City and NJDOT to build upon the success of the vehicular system to create a pedestrian wayfinding system that will encourage the use of public transit by people coming into downtown Camden. New development in downtown Camden is being strongly supported by public transit linkages including PATCO, the RiverLINE and the Riverlink Ferry. One of the biggest needs that has emerged as a result of the new transit and downtown/waterfront redevelopment is for improved pedestrian signage that will help visitors find their way from parking lots and transit stops to their destination.

In coordination with the City, CFDA is working with its signage consultant MERJE and a group of over 35 downtown stakeholders to develop a system, which will include orientation maps and directional panels throughout the Waterfront, Downtown, University and Health Sciences districts. In the same way that the goal of the vehicular system was to help visitors to have a seamless trip from the highway, to their destinations and then back to the highway, the pedestrian system will guide visitors as they get out of their cars, or off the RiverLINE, PATCO or ferry. CFDA anticipates completion of the pedestrian system in time for the 2011 summer season.   


Completed in October 1992, this state-of-the-art facility consists of a 350,000 square foot administration and research building and a 225,000 square foot operations and production plant. Home to L3 Communications, a high-tech company specializing in secure communication systems and manufacturing expertise for military, government and commercial applications, the center houses more than 1,200 employees and generates $900,000 in tax revenues for the City of Camden.

In 1989, General Electric came to CFDA and threatened to leave Camden unless they could get a state-of-the-art facility at below market prices. CFDA facilitated the negotiations to purchase all of the former RCA buildings and properties at a cost of $4 million, with financing from NJ Economic Development Authority, Casino Reinvestment Development Authority, and Camden County on behalf of the Camden Redevelopment Agency (CRA), which became the owner of this property.


In 1998, recognizing that the infrastructure in downtown Camden was in poor condition, CFDA and the City of Camden initiated the $35 million Interior Gateway project. CFDA’s intention was to create a unifying streetscape design and signage program to provide the area with a sense of cohesiveness, tying anchors together into a distinct downtown district. CFDA hired an urban planning and landscape architecture firm to develop streetscape standards for all of the Central Business District and had these standards adopted by the City's Planning Board. As part of this effort, CFDA was granted a license by the City of Camden to install these streetscape improvements throughout the project area.

Completed in 2003 at a cost of $18 million, the first phase of this project addressed over a dozen downtown streets and included the following: utility line upgrades, sidewalks rebuilt with attractive brick treatments, historic lighting fixtures, new street trees, and other street furniture. These improvements were funded through the Camden Empowerment Zone, New Jersey Transit, Delaware River Port Authority, and NJ Department of Transportation. These infrastructure improvements have transformed residential and commercial sections of downtown Camden and have raised real estate values.


In 2001, CFDA completed a conceptual plan for a multi-building Camden Technology Center that would be located on the waterfront on a four-acre parcel bounded by Federal Street, Second Street, Martin Luther King Blvd., and Front Street. To fund this planning initiative, CFDA secured a planning grant from the NJ Redevelopment Authority (NJRA) in 2001 to evaluate and catalog the site’s fiber optics. In 2004, CFDA was instrumental in NJEDA obtaining the development rights from DRPA. NJEDA subsequently developed a 100,000 SF state-of-the-art hi-tech building that is home to, among other tenants, Rutgers Unversity’s business incubator. The project was completed in 2005 at a cost of $15 million. CFDA is working with NJEDA to market hi-tech space in the Camden Technology Center. Other tenants include: myLeaderboard, Agilence, NJEDA, Rutgers Small Business Development Center, Gestalt/ Accenture, Cooper, and ACIN.

Spark Creative Group